Switch To A Warmer LED Bulb

Photo credit
inhabitat.com
I try hard to be environmentally conscious, but until finding this new LED light bulb from Switch, I was getting pretty nervous about the day when incandescent light bulbs are no longer stocked at the local hardware store. LED bulbs have an infamous reputation for providing harsh and unflattering light, but the Switch 100—the world's first 100 watt equivalent LED bulb—might change some minds.
The Switch 100 provides a warm glow with the same radial flux of an incandescent bulb and unlike many LED lights it can also be dimmed. Switch expects the new bulbs to be available online and throughout major retail stores starting this fall.





Comments
according to their web site this bulb last 20,000 hours.
Has there been any mention of cost of the bulb. LED bulbs are not inexpensive
at this time.
This is awesome! I would love to buy these for my home, providing that they aren't too expensive. I would love to show these off at my next green event as well. Is there any more information you can give me on them?