HEM and Awe

It was only a little over five years ago that Hem  came to our attention. The Stockholm-based company, whose simple name is derived from the Swedish word for home, was quickly garnering a fervent following in Europe, having hit the sweet spot of good pricing, durabile construction and sleek, streamlined design. 

Founder Petrus Palmer, whose resume includes a stint at Ikea, teams up with designers including Max Lamb, Luca Nichetto, Gema Holt, and Studio deForm, to create streamlined, functional furniture that's built to last (the Kumo sofa is covered in the same fabric used for the seats on Lufthansa. Their new Rope Rug, by French designer Pauline Deltour, is woven from ropes created especially for Hem by artisans in India, with new techniques to ensure their color-fastness.). It's not suprising to discover that Hem is backed by Ormand AG who also funds Vitra; simple, classic and timeless design is at the foundation of both companies. 

A lot can happen in a half decade: after testing the U.S. market with a series of pop-ups, including a stint at Poketo at ROW DTLA during last year's Los Angeles Design Fesitval, Hem has opened a showroom on Mateo Street in the Arts District, sharing space with Madera. The natural flooring company's simple wood floors are the perfect frame for Hem's beautiful pieces. 

The coral pink building is a welcoming beacon on a block of industrial gray storefronts. Inside, inviting groupings showcase their entire catalog, from the Kumo and Paolo modular sofas, to the Hai Chairs and Last Stools, to their hanging and floor lamps, rug, hooks, shelving and table accessories. Make an appointment to stop by to see and order your favorite pieces in person; with warehouses now in the US, they'll be delivered to your doorstep within a few days. 

Hem Showroom, 810 Mateo Street, Los Angeles, CA, 90021. Hours: Monday-Friday 10-5. By appointment only: 310-980-3029

 

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