It takes an impressive resume to make Forbes Magazine’s prestigious “30 Under 30” list. Luckily, Lauren Geremia has just that. In addition to landing in Forbes, the Bay Area designer has earned a BFA from the prominent Rhode Island School of Design, added major companies like Dropbox and Instagram to her impressive client roster, and been named one of Architectural Digest’s “Ones To Watch.” Not to mention she’s the founder and principal designer of Geremia Design, a studio dedicated to creating signature spaces through custom interiors and art curation. Geremia draws on her fine arts background and takes a hands-on approach to create designs incorporating unique pieces, including custom furniture she crafts herself or commissions from a long list of artist and fabricator pals. Find out what inspires this multitalented entrepreneur, how she completely unwinds, and which job she’s glad to be done with in our Q&A below.
1. Who is your biggest role model?
It is always changing. Right now, I am inspired by Joseph Dirand, Charles Zana, and Carlo Scarpa.
2. Which movie or play do you wish you could have designed the set for?
A Single Man. I remember paying no attention to the plot, but I always think about that house.
3. What is the best way to gauge a client’s personality before starting a project?
We have a questionnaire that guides a conversation with clients. It helps us to align expectations, learn their taste, and lead us into different tangents that shape the project down the road.
4. What new design trends are you excited to integrate into your work?
I love the colorful and sculptural direction design objects are moving toward right now. Furniture and accessories are bold and full of personality. Designers are really getting to push boundaries and are inventing new ways to live in a fast-changing, creative world.
5. How do you completely unwind?
I drink scotch in a hammock at my boyfriend's house and listen to records. I run often. I have sweet pets that make life easier when things get tough.
6. If you hadn't become a designer, which career would you have pursued?
I would have been a therapist. I am fascinated with what makes people feel good in life.
7. What’s the worst pre-designer job you’ve ever had?
I was a security guard for a summer in a college dorm.
8. What’s your favorite recipe?
When I visit NYC I eat out at Prune. I love to make their Fennel Baked in Cream Finocchio al Forno at home:
9. Create your perfect playlist for us.
I love older music. I often play classics, but have my guilty pleasures as well.
10. Would you rather shop new or vintage?
A mix, but I find discovering relatively undiscovered items exhilarating.
11. First celebrity crush?
12. What’s your hidden talent?
I am crazy about dancing.
13. Best restaurant in your area?
Pizzaiolo in Oakland, California. I am on a meatball kick.
14. SF or LA?
I wish I could split my time evenly between both.