Designer Crush Q&A: Natasha Baradaran

Along with a booming interior design business, raising two girls, and flamenco dancing on the side, Natasha is also in the process of designing her own furniture line inspired by fine jewelry! We can't wait to see what this talented lady will create.

1. Where do you currently live in CA and what's special about how you've designed your personal space? 

I live in Coldwater Canyon in Beverly Hills, because it feels like a retreat from the city yet it’s minutes from the heart of it. My house is a California Ranch-style home, infused by my cultural background with touches of Middle Eastern and European arts, combined with a sense of casual SoCal comfort.

I share my home with my husband and two young daughters, so while the spaces are elegant, they need to be very livable. No silk on living room sofas, but I do love how my grandmother's antique silver etched urns from Shiraz sit next to a settee I purchased from the Paris flea market.

2. What's your dream design project? Who would it be for (dead or alive)? 

Tom Ford, since he is someone I truly admire as a modern day Renaissance man. I have always been influenced by fashion in my work and am currently launching a line of furniture inspired by the vocabulary of fine jewelry and high fashion.

3. In real life, what's your favorite design project you've completed to date?

My favorite design project to date would have to be a home in the Hollywood Hills we just completed for a Sci-Fi film director. This project pushed me to do something out the box; the design marries Hollywood regency and Art Deco references, with an overall modern concept. Plus, we were able to purchase the best from around the world, Pouenat in France, Wyeth in New York and Fat Chance in LA. It is always ideal for me to have an even mix of new and vintage in all my interiors. One of the highlights was designing the ultimate screening room, with state of the art 3D technology, luxurious materials, and the client's own vintage Swedish film posters.

4. You've been gifted a fabulously furnished dream home but can only bring one item from your current space. What would it be? 

My “Cuff” console from my upcoming furniture line. I love how this piece turned out, equally a statement piece for a room and a functional one. Otherwise, I would say my Rauschenberg.

5. What's your creative process when designing a space? 

I have clients answer an extensive questionnaire about how they live. Once we understand how the spaces need to function, the creative process begins. I travel a lot and love to integrate what I see with a fresh perspective in my projects. I just incorporated a floor design from a castle visited in London in a project we are working on in Brentwood Park. 

6. Where do you score prized interior design items? Any shopping tips?

I love shopping in Italy for design projects, in particular in Milan. Nilufar on Via Spiga is one of my favorite sources internationally. She has a great eye for vintage, and supports contemporary furniture makers from all around.

7. Ever had an epic DIY disaster? What project would you never take on again yourself?

We ordered two custom, 11 foot sofas from Chistian Liagre for an office space we designed and could not fit them into the freight elevator. We had to have them crated and put on top of the elevator and go up 14 floors without falling. Very scary, but we were able to pull off.

8. What new design trend are you excited to integrate into your next project?

After seeing the James Turrell exhibits at LACMA and the Guggenheim, I’m inspired to integrate interesting uses of light into my interiors. I’m also experimenting with neon.

9. Lightning round!  

Beach or mountains?

Beach.

Twitter or Facebook?

Facebook.

Architectural Digest or Wallpaper?

Architectural Digest.

Should you spend money on a fabulous bathroom or kitchen?

Kitchen.

Would you rather shop new or vintage?

Both.

Great view or perfect pool?

Perfect pool.

SF or LA?

LA.

10. What's one tip you wish someone had told you when first starting out in the design world? 

This profession is equally as artistic as it is a business. Must have a good business mind to succeed.

 

Want More Natasha?

Website, Facebook

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