Parachute Market Presents New and Existing Collections

Parachute Market is a thematic design fair in Los Angeles that was founded by set designer and interior decorator Coryander Friend in 2013. The most recent installment, Ever Present, featured both large collectors alongside designers and emerging artists. The fair was held inside the new 30,000 square foot JF Chen showroom in West Hollywood.

Parachute Market's most recent theme, Ever Present, engages consumers in the question of what makes an object timeless. Dealers showcased their collection of treasured objects and artists presented their original work. The partnership between Coyander Friend of Parachute Market and collector Joel Chel of JF Chen was an opportunity to see how JF Chen could engage with a new demographic in the design community.