Ruti Clothing Boutique Blends Rough and Sleek in SF

The concept of Ruti was born when stylist Ruti Zisser found that the emerging brands she bought in droves in Tel Aviv weren’t available in the United States. Inspired by her commitment to bringing her favorite designers to the US, she opened her first store in Palo Alto in 2010. A year later Zisser opened her second boutique on Fillmore street. The modern chic space was designed in collaboration with Nicole Hollis and speaks to the modern San Francisco aesthetic. The concept of the space hones in on a stark contrast between the rough, warm repurposed wood and the slick minimalist elements throughout the store.

Aemilia Madden
  • Photo credit: Adrián Gregorutti
    White and Wood
    Designed by Nicole Hollis

    The interior design firm Nicole Hollis used heavy rope detail in the fitting rooms to add weight and contrast to the custom hanging steel display racks.

  • Photo credit: Adrián Gregorutti
    When Old Becomes New
    Designed by Nicole Hollis

    The walls of Ruti are completely clothed in repurposed barn wood adding a natural heft and warmth to the open room.

  • Photo credit: Adrián Gregorutti
    Clothing Contrasts
    Designed by Nicole Hollis

    The beauty of the clothing is highlighted and enhanced by the minimalist construction of the shop. 

  • Photo credit: Adrián Gregorutti
    Unexpected Details
    Designed by Nicole Hollis

    A display table built of reams of white printer paper and a custom “wall/meteor” behind the cash wrap are whimsical, unexpected details.

Designers
Nicole Hollis

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