Living Like Holly Hollenbeck On Alamo Square, $6.3M

Where: 701 Scott Street, Alamo Square, San Francisco
Asking: $6,300,000
What: A handsome 6-bed, 4.5-bath Edwardian originally designed by San Francisco society architect Julius Krafft and built in 1901. Directly on Alamo Square, it’s been transformed over the past decade by designer Holly Hollenbeck and her firm, HSH Interiors into a grandly comfortable family home that's a both retreat and a design lab.

As Holly told us via email, “We have loved living in the City, but over the last year, our gravity has slowly started to shift back towards Marin again. My husband grew up there, and misses the warm weather. His parents are there and they are getting older. And our kids are both applying to schools in Marin as well. And… I won’t deny that I like a project, so I’m always game to move and start a new remodel!”


What We Love: There’s an almost radical love of blue here, plus Hollenbeck’s willingness to experiment with deep contrast, like the original dining room details playing off wallpaper by Kelly Wearstler for Lee Jofa– plus this is where the kids gather to do their homework. “I often try ideas in my home that my clients are reluctant to try. Whether it’s the new digital photo wallpapers, or edgy lighting from emerging designers.”

The kitchen and breakfast room look simultaneouly Edwardian and completely new.


Up The Wall: In the master bath, she used polished geometric marble tiles in a classic tromp l’oeil pattern, once used for floors in Renaissance Italy– a design concept probably dating back to ancient Rome– with a view of downtown.


On the top floor, two more bedrooms, a pair of offices and this family/media room overlooking Alamo Sguare.

More: Check out the property’s dedicated site for more images, floor plans, plus a video that really tells the story best. Represented by Neill Bassi of Sotheby’s International Realty.

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