One Kings Lane Founder Alison Pincus Launches Hunters Alley

Pegged as a curated, peer-to-peer marketplace, Hunters Alley is the newest addition to the One Kings Lane family. It promises to give individual tastemakers a platform for selling home and vintage items. “There was no avenue for non-professionals to sell their pieces, so we created a new solution,” says founder Alison Pincus, who dropped by our offices last month to demo her brainchild.

In her role as founder of One Kings Lane, Pincus picked up on enthusiasm for vintage items and curated individual sales, but had no place for them on her site. Thus Hunters Alley, a curated resale destination that blends aspects of 1stdibs, Etsy and craigslist.

Ultimately, you’ll be able to read seller profiles, check out an image of their personal space, and shop their items. I’m interested to see how the cult of personality will influence the success of sellers as the site grows, but for now I just enjoyed poking around the beta site and news feed.

Much like Etsy and ebay, you can favorite certain items. Unlike these sites, however, there are no listing fees—just a commission percentage upon a sale. Hunters Alley takes 25 percent of your sales, and up to 50 percent if you take advantage of the site’s concierge service (in which someone will come to your place to measure, photograph and list your items). Fees top out at $850, however, so it will pay to list high-end items.

Hunters Alley launched its beta site last week with a preview of its initial offering of 500 items. Pincus had a huge hand in selecting the first round of sellers—all of whom are based in California—and set a timeline for the site to offer national sellers by July.

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