Design Destination: Oregon’s Modern New Era of Hospitality at Sokol BlosserAuthor:Annette Hanami
Willamette Valley, Oregon’s oldest and most classic Pinot Noir region, has been abuzz lately with new investors, wineries and guest experiences, signalling a new dawn in Oregon wine tourism. Leading the wave are Alison and Alex Sokol Blosser, second generation Co-Presidents of Sokol Blosser, one of Willamette’s founding producers located in the prestigious Dundee Hills sub-appellation. Following its 40th anniversary, Sokol Blosser commissioned Brad Cloepfil of Allied Works Architecture to design a signature tasting room that would appeal to its growing number of savvy wine visitors from around the world and at the same time, reflect its commitment to future generations.
The result is a 5,000 square feet tasting room that takes Oregon Wine Country to a new level of bespoke wine experiences. The design honors both the past and future, with striated wood cladding that echoes the rows of vineyards below as well as the motif of vernacular barns that dot the countryside. The unobstrusive low-profile of the building is timeless in design, blending seamlessless in the landscape while reflecting the understated yet elegant personality of Sokol Blosser’s Pinot Noir and Pinot Gris wines.
The wood cladding continues indoors, their variegated patterns and shades changing during the day with the sun through the dramatic skylight in the Main Tasting Room.
Alison Sokol Blosser said they wanted to move away from the one-size-fits-all tasting room and create unique hospitality spaces that cater to a diverse range of consumers. The members-only Terrace is one of eight distinct indoor and outdoor tasting areas, all with spectacular views. During the winter, members taste in the Cellar Lounge below the main tasting room.
In the sphere of Portland’s vibrant food scene, it was paramount for Sokol Blosser to have a dedicated kitchen for curated food and wine experiences. The space spills out onto the inviting patio beyond.
Building for the Future
The Sokol Blossers have always believed in sustainability, farming organically and building the country’s first LEED certified winery in 2002. With the new tasting room, the family raised the bar even higher, applying for and designing under the stringent conditions for Living Building Challenge certification which goes above and beyond LEED. If achieved, they would become the first U.S. winery to do so.
Sokol Blosser tasting room is open daily 10 a.m. to 4 p.m. They offer a range of flights, food and wine pairings, tours and hikes. 5000 Sokol Blosser Lane, Dayton.