Design Destination: Hotel Covell – A Storybook Retreat


The east side of Los Angeles is a hot spot of fabulous design stores, exciting new restaurants, and cutting-edge fashion. There are beautiful walking streets, the Silver Lake Reservoir, and Griffith Park. Great coffee shops abound, but, up until now, if you wanted to rest your weary head come evening, the only options were to head downtown or west. The opening of Hotel Covell has changed all that.

The intimate five-room hotel, designed by Sally Breer, who also co-owns the chic design store Shop Class LA in Los Angeles’ Highland Park neighborhood, is the vision of Dustin Lancaster, the driving force behind such restaurants as L&E Oyster bar, The Hermosillo, and Highland Park Brewery.  

Combining tidbits from each of their lives, Lancaster and Breer forged the fictional character of George Covell, with each room serving as a chapter in his archetypal American story. From his boyhood in Oklahoma during the ’30s and ’40s, his move to New York in the 1950s, a bohemian Parisian apartment he shares with a French lover during the turbulent ’60s and ’70s, his success as a writer in New York, and finally, his daughter’s New York studio, each room offers a well-curated mix of modern and vintage furniture and accessories. Additionally, each suite is outfitted with a kitchenette, complete with a Smeg refrigerator and dishware from Heath Ceramics. Parachute’s luxurious linens dress the beds; each room is stocked with beauty products from cult line Malin+Goetz.  

For instance, the cool blue color palette and simple strong modern pieces in Chapter Two give the room a masculine feel, reflective of George’s move to New York and his first bachelor apartment. Chapter Three, the space he shares with Claudine, has a feminine touch and a Parisian flair. In Chapter Four, George is now a rich writer and the lush wallpaper from Black Crow Studios reflects his refined taste.  

Evening room service can be ordered from Bar Covell downstairs, also owned by Lancaster; for breakfast Home State, next door, delivers breakfast tacos and coffee.

When it’s time to get out and about: Cafe Stella, where Lancaster once worked, serves up French-inspired fare for brunch, lunch and dinner.

Other must-stop spots:

Intelligentsia is a justly-lauded coffee bar, designed by architect Barbara Bestor and covered in Granada Tiles cement tiles.

-Mohawk General Store is the place to hit for things to wear.

-Don’t miss Claire Vivier’s shop for her bags and clutches.

-Yolk and Lawson Fenning are two can’t-miss design shops.

-For a good selection of gift items, check out Reform School on Sunset Boulevard.

Visit: Hotel Covell, 4626 Hollywood Boulevard, Los Angeles, (323) 660-4300,