Design Destination: Stairway To Heaven – San Francisco’s Hotel Zeppelin


With the gloss of the tech industry on it, new transplants to San Francisco may be unaware of the city’s history as the counterculture center of the sixties and seventies. Debauchery and experimentation ruled, flower prints and figured fabrics and bell bottoms were fashion mainstays and music vibrated between rock and roll and folk rock.  For those who’ve forgotten, Hotel Zeppelin will jog their memories.

“Our provocative design and rebellious nature promotes the non-conformist experience San Francisco has been waiting for” says General Manager Antonia Flores.  

Located just two blocks from San Francisco’s Union Square, Viceroy Hotel Group’s newest property opened this month. Like its namesake band, it exudes a glamorous vibe and a rebellious spirit.  The 196 rooms and suites are decorated with eclectic furnishings and unusual amenities, like vintage inspired record players in select rooms.  A 1,800 Presidential Suite offers a wet bar, media room and an outdoor deck.

Designed by Dawson Design Associates, the hotel was created for those who say they want a revolution.  Unexpected accents are encountered at every step, starting with the street level cafe, bar and lounge, where spontaneous black light exposed poetry is a nod to the bookstores and cafes of the beatnik era.. A 1,300 square foot game room, known as “Peace”, lets guest unwind with skeeball, shuffleboard, an oversized electronic Bingo board synced with a dynamic sound system, a quick-shot basketball wall, and communal areas for both events and group meetings. 


But it’s not all about yesteryear at Hotel Zeppelin; the hotel has partnered with Scout, a concierge serve that allows guests to contact the hotel’s concierge from anywhere and at anytime via a downloadable app or via text. Someone at your beck and call 24/7?  Now that’s living like a rock star.  

For more info, Hotel Zeppelin