Design Destination: Summer Never Ends at The Sandman Hotel, Santa Rosa’s Reinvented Roadside Inn


Not quite ready for summer to end? Join the club. Or join the fun at The Sandman Hotel, Santa Rosa’s totally reinvented motor lodge located just off the US-101 and in the heart of wine country.

Yes, the roadside inn concept is retro, but the newly refreshed Sandman Hotel’s 135 guestrooms, lobby, and pool areas are all modernized in major ways. With all new sustainable California Native landscaping and the addition of a Pool House & Bar, the vintage motor lodge has been completely reimagined by Brooklyn’s Studio Tack for today’s adventurous travelers on the hunt for something cool, unusual, and completely chic. 

“Our goal with the refresh to this property is to really embrace our local community while still appealing to travelers who truly want to capture the essence of an impromptu getaway,” said general manager Lauren Bodsworth. “We want The Sandman to be a place where locals visit for a summer staycation or where weary wine country fans find refuge by the pool.”

The hotel’s newly-appointed guestrooms were designed using a mix of natural and handcrafted elements and a warm earth tone palette with pops of peach and navy. Traditional headboards have been replaced by custom quilts handcrafted by local artisans in Minneapolis and hand-woven herringbone throws add a warm touch to crisp white bedding. Modern solid brass sconces by Cedar & Moss have replaced traditional bedside reading lamps, and each room is softly lit in an inviting glow. 

Select rooms also feature a small seating area with a marble-topped café table by Christopher Naefke and Parisian-style chairs designed by Michael Thonet for Design Within Reach. All guestrooms feature complimentary wireless Internet access, 37-inch flat-screen HD TV, mini refrigerator, microwave, coffeemaker, iron and ironing board and Malin & Goetz bath products. 

The Sandman Hotel’s lobby has also been completely renovated while still giving a nod to classic motor lodge culture. The now double-storey lobby has a 16-foot floor-to-ceiling façade and coffered ceiling in-laid with four-foot mirrored squares, accented with solid ash moulding. Guests will also find some one-of-a-kind furniture pieces including a vintage chrome and leather Art-Deco style jazz club chair found at an antique store in Los Angeles. There’s also a solid limestone and ash wood custom handmade bench by Yucca Design and a rose-tinted mirror with hand-painted silk fibers, wool, and mohair by Ben and Aja Blanc from The Future Perfect in New York.

Now let’s talk about that Pool House & Bar. The new indoor-outdoor space, complete with a retractable glass garage-door offers al fresco ambiance for pool guests. A Tambour Red Oak bar detailed with chrome edging and a navy lacquer bar-top is complemented abstract palm-motif wallpaper and a mix of rattan and tufted navy chairs, Italian chrome and glass tables, and a fully restored vintage Paul Frankl sofa and ottoman. New Admiral pool furniture customized in the hotel’s signature color-scheme and navy colored umbrellas flank the pool deck, and the neon pink sign affixed to the fence is sure to be the backdrop for many an Instagram selfie. 

The Sandman Hotel is located at 3421 Cleveland Ave., Santa Rosa, California, 95403. For more information or to book reservations, call (707) 293-2100, or visit