Design Destination: Good and Proper Hotel, San Francisco



The Kor Group and Proper Hospitality are bringing their unique blend of hospitality and high design — courtesy of interior designer Kelly Wearstler’s magic touch — to San Francisco. The former flatiron building on the corner of 7th and Market has been reborn as San Francisco Proper Hotel. The first luxury lifestyle hotel in the city in over a decade, the crumbling facade has been stripped away to reveal its Beaux-Arts beauty, and the historic lobby has been painstakingly restored by local artisans, who employed centuries-old techniques to showcase its accumulated history.

“While carefully preserving the original elements of this classified landmark, we looked to bring something new to San Francisco by collaging a reimagining of past, present and future,” says Wearstler. “The spirit of pre-modernist European influence, hand-selected vintage furnishings, and works by local artists are all part of the warm, inviting design mix.”

Wearstler’s wild yet controlled visual style takes its cue from a range of early Modernist, Cubist and Secessionist eras to complement the complex patina of the building. Deep colors, rich textures, vivid patterns and natural materials combine the romance of the past with the graphic vitality of the future, reaching from the lobby to the restaurants and into each of the 131 guest rooms. Aesop bath products, Vifa speakers, Aireloom mattresses and Bellino fine linens ensure indulgence of four senses. 

For the fifth sense — taste — Proper tapped acclaimed cocktail consultants Josh Harris and Morgan Schick and James Beard-nominated executive chef Jason Franey (making his return to the city that primed his culinary imagination). Franey shows off his signature contemporary American cuisine for both Villon, the hotel’s restaurant, and Charmaine, its rooftop lounge. Here, 120 feet above Market Street, the combination of lucious librations, delectable edibles and the dramatic view of the city are a compelling way to spend an evening. La Bande, a cafe, offers tartines, coffee and Napa reds in a casual setting imbued with the absinthe green that marked the vivid intellectual spirit of 1920s Paris. Five star amenities, including an app dedicated to concierge services and a Shinola bicycle at guests’ disposal, ensuring that every adventure the city has to offer is well within reach. 

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