Missoni’s Home Collection: So Much for My 2011 Budget Resolution


I rang in 2011 at the beach. The surf was calm, but it was a dangerous trip. I was staying with old friends who have outfitted their modern cabana in Missoni’s Home Collection. The threat came in the form of a luxury bath sheet.
Missoni is the love-child of Rosita and Ottavio, an Italian couple who first met in 1948 at the Olympic Games in London. Rosita was studying English, Ottavio was a jock. They fell in love, moved to Milan, and started designing tracksuits. You can read more about their story here.

I’ve long been an admirer of Missoni’s knitwear, but had no idea that they also bedecked towels, robes, pillows, rugs, and other furnishings with those irresistible candy stripes. Now that I’ve seen it, I fear I cannot live without it. The Giacomo towels were what I dried off with, but after browsing the collection, the Jazz lines got their hooks in me.


So much for that 2011 budget resolution…

Shoshana got her magazine chops at Wired in the pre-Facebook era, then went on to write for The New York Times, Spin, Salon, The San Francisco Chronicle, Business 2.0, Travel and Leisure, and Sunset. In 1999, she became an editorial director for Young & Rubicam’s Brand Futures division. She cofounded ReadyMade magazine in 2001 and served as its Editor-in-Chief for nine years. She is the coauthor of ReadyMade: How to Make Almost Everything (Crown, 2005), which was featured in the 2007 Cooper-Hewitt Design Triennial. She has lectured and taught workshops at Stanford, the Dallas Museum of Art, IDEO, Chicago’s Museum of Contemporary Art, and in Clay Felker’s magazine program at UC Berkeley.


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