Anthropologie’s Decorator ConceptAuthor:Mary Jo Bowling
This week Anthropologie, the boho-chic powerhouse, debuts a home store-within-a-store called Decorator Concept. Its mission: make good design possible for anyone. On March 24 the veil will be lifted on 12 Decorator Concept’s in the United States, and the Corte Madera store will have the sole Bay Area outlet.
As of yet, there are no photos of the local Anthropologie Decorator Concept, but a spokeswoman says that these pictures of iterations in New York and Pennsylvania demonstrate the look and feel of what’s to come in Marin County.
Here’s how it works: A carefully curated assortment of curtains, furniture, hardware, lighting, rugs, wallpaper, home-design books and magazines will be offered in an area in the store. You’ll find some well-known brands alongside obscure offerings, one-of-a-kind accessories and commissioned artisan goods. Some items, such as Anthro’s to-die-for wallpaper, that have previously been available only online will be offered in the store.
A key feature is an emphasis on decorating assistance that’s rare in the off-the-shelf realm. For example: Swatches and samples will be available for a number of items, including the wallpaper; tear sheets with dimensions and care instructions are provided and there will be frequent on-site design workshops.
Also in the works is a “For the Decorator” section on the company’s website. It will feature handy tools such as a wallpaper calculator and swatch request form.
Anthropologie, The Village at Corte Madera, 1848 Redwood Highway, 415-924-4197.
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