Cipriani Family Debuts First Hotel, Mr. C, In Beverly Hills


There seems to be a lot of recent hotel activity in L.A. lately especially in the more chi-chi parts of town. Last week, Hotel Maison 140 debuted its new red-hued interiors. The Hotel Bel-Air announced its two-year renovation by the Rockwell Group and Alexandra Champalimaud will be completed in October (don’t worry, they haven’t abandoned the signature “Bel Air Pink” or the swans). And yesterday, the Cipriani family of Harry’s Bar fame in Venice opened its first hotel in Beverly Hills.

The 12-story hotel, dubbed Mr. C, was formerly the Tower Beverly Hills and has been transformed into the first hotel from the family of famed restaurateurs and their first foray to the West Coast. The hotel brand is the creation of brothers Ignacio Cipriani, 23, and Maggio, 21 (damn, we feel old now) who hope to meld Old World hospitality with modern accents. The guest rooms (which according to the LA Times average $350 a night) feature private balconies, marble bathrooms, and hand-blown Venetian glass chandeliers. The rooms are meant to reference the interiors of a luxury yacht.

Next week the restaurant and bar open on the first floor and plan to serve some of the dishes from the Cipriani restaurants in New York. There’s also a 4,500 square foot pool terrace and 12th floor ballroom for private events and parties. The Ciprianis also intend to begin a second stage of construction to convert the apartment building next door into four-story villas.

It certainly sounds luxurious, but its location on Beverwil and Pico (technically city of L.A., not Beverly Hills) places it somewhat far from the hustle and bustle of Beverly Hill’s main retail drags. It doesn’t sound like this will contribute very much to 90210’s struggle to regain its cachet.

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