General Store SF Launches a Venice Outpost


One of our favorite San Francisco boutiques has just opened up shop in Venice. This sweet little store offers tons of local, hand-made, artisan goods — from indigo scarves to unique house wares to wooden puzzles.

General Store San Francisco creators Serena Mitnik-Miller and Mason St. Peter partnered up with their good friends Hannah Henderson and John Moore of The Pop Studio for the Venice boutique, which has many of the same treasures as the northern outpost but with a slightly more Southern California feel.

“Venice has always been a place that’s been special to us,” Mason St. Peter said. “The store is about one and a half times larger than the SF store. It will have some larger, more sculptural items available and we’re working on our window jungle at the moment.”

Besides carrying regular designers like Stitch & Hammer leather goods and a wide range of eclectic books, the Venice shop also has beautiful specialty wooden furniture from Woodshop craftsmen Josh Duthie and Luke Bertels, along with woven goods by Lookout & Wonderland and Commune.

Although in another city, St. Peter said that the Venice shop has the same esthetic as its northern sibling. “A lady came through the other day who had recently moved to Venice from SF and she said the store made her feel at home,” he said. “That made us feel good, like we had accomplished our goal.”

General Store Venice is located on 1801 Lincoln Boulevard and the San Francisco shop is on 4035 Judah Street in the Sunset neighborhood.

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