SF’s Ligne Roset Temporarily Transforms from Furniture Store to Craft Bar
Author:Dara KerrLigne Roset is trying an experiment. What if it took its massive modernized furniture showroom in San Francisco and converted it into a stylized bar with music and haute cocktails three nights a week?
Launching what it calls the “12-night celebration,” Ligne Roset is doing exactly this. In honor of its 10th anniversary in San Francisco and to give a thank you to its customers, the furniture company is turning its 8,400-square-foot store into a craft bar open to the public every Thursday to Saturday evening for four straight weeks—from September 13 to October 6.
The idea is to also think of new ways of conceptualizing retail spaces. “Anybody who hasn’t walked down the street will think it’s a bar,” owner of Ligne Roset San Francisco Dan Friedlander says. “I think it’s something that no one has tried in the furniture industry—it pushes the limits of what retail does.”
Ligne Roset’s furniture is clean, sharp, colorful, and modern—as is its showroom. So, it’s the perfect place to transform into a stylish bar. Besides hiring renowned cocktail mixologists from San Francisco’s Tonic bar, Ligne Roset will also be featuring a jazz trio and hors d’oeuvres.
“Everything you would find in a craft bar, you will find in our space,” Friedlander says. “We are trying to inject some fun back and say thank you. It’s an experiment worth trying.”
The 12 Nights of Celebration for Ligne Roset will take place in the San Francisco showroom at 162 King Street for four successive weekends from 7:00 to 11:00 p.m., starting September 13 and ending October 6. For more information go to Ligne Roset’s website.
