Design Daily: Screw Me Lamp by Jonathan Rowell
Author:Sarah Virginia WhiteThe best irony of attending ICFF in May was that I had just traveled across the country, only to discover some of California’s most talented designers in a Manhattan conference center. One of the standouts was San Francisco’s Jonathan Rowell, an industrial designer whose detailed creations prove that simplicity is best—but only a considered process can make it perfect.

A sketch tells the precise design story of Rowell’s Screw Me lamp.
Take his collection of lighting that he exhibited at ICFF Studio 2013 during the fair. Screw Me (that’s a description, not an order) is explained on Rowell’s website as “a family of lighting objects with a simple twist. Aluminum and steel.” The simplicity of the description is matched by the subtlety of the design, which allows users to adjust the height of the lamp or sconce by twisting the steel portion up and down the body of the lamp.