Design Daily: Fireclay’s SoMa Showroom Highlights Fresh New CollectionsAuthor:Sarah Virginia White
Craving a master class in tile design? Get yourself to the gorgeous new SoMa showroom of San Jose-based Fireclay Tile, where the brand best known for its handcrafted tile recently rehabbed a derelict industrial space at 8th and Brannan to create its new local headquarters. It’s a decided shift towards the clean, modern aesthetic also seen in Fireclay’s newest tile collection, and we got the inside scoop on happenings in the new digs.
Formerly inhabited by the Dwan Elevator company, the building at 901 Brannan St. had been empty for years and had fallen into disrepair, so the Fireclay team enlisted Vital architects and Varian Designs to bring the space up to snuff—sloping floors and all. They removed more than a few walls, letting light flood in through oversize casement windows. In the main showroom, rift white oak worktables provide space for mixing and matching samples or designing your own colorway inside the massive selection of handpainted tiles in the Fireclay portfolio.
An oversize pattern wall highlights the fresh look our favorite new line, the Contemporary collection. Muted tones—think soft grays, creams, and matte charcoals—showcase the sleek geometric lines of the just-launched designs, which have both subtley and energy to recommend them for use in modern kitchens, bathrooms or for feature walls. And because it’s Fireclay, the tiles are made from 70 percent recycled clay and are hand-stamped and hand painted with lead-free glazes.
Take a spin through the new space; Fireclay Tile, 901 Brannan St., (415) 697-2044.
Designer Crush: Susan Skornicka Designs & Construction
Susan Skornicka’s design sensibilities come not just from her love for all things beautiful but from her family’s long lineage of…
- August 10, 2022
Known for her vibrant designs, Noz Nozawa of Noz Design shares her current must-haves “I’m a steadfast bar-soap gal, and if…
- July 25, 2022
Though her various roles, Sarah Len champions multidisciplinary design world creatives from her home base of Mexico City The Len Co.…
- July 18, 2022