Joan’s Industrial Chic LA LoftAuthor:Sarah Lonsdale
When I headed to LA to check out the design scene and visit a few favorite haunts, my inevitable first stop is Joan’s on Third, which you might describe as LA’s answer to Dean & Deluca.
Joan has lived in an industrial chic loft a couple of blocks from Joan’s on Third for nine years (the ultimate walk-to-work situation). The store predates the loft— in 1995, Joan began what started as a small catering business when West Third Street was not yet a destination. Although a West Coaster now, Joan McNamara grew up in New Jersey in a Czech family, and learned to cook from her mother—by the age of eight she could whip up a full dinner.
Her early working years in New York combined her two passions: design and cooking. She was the office manager for modern furniture and industrial designer Paul McCobb and then went on to work for Dione Lucas, the noted English chef who was the first female graduate from Le Cordon Bleu. (She tells us that Dione taught her the secret of a great pie crust, “it’s all in the fingers.”) Her restaurant and loft share a similar look: clean, neutral tones decorated with plenty of antique and vintage finds. As Joan tells us, “I’ve collected so many special things over the years. I love antiques shops and flea markets.”
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