Welcome Home: Openhouse Retail Concept Opens in Santa Monica


A full home decor and lifestyle experience has just landed on Ocean Park Boulevard in Santa Monica. It’s called Openhouse and no formal invite is required.


The fresh space, launched by LA real estate brokerage, Partners Trust, devotes itself to showcases revolving collections of decor pieces all situated into vignettes that inspire. Local designers, boutiques, furniture makers and artisans from all over LA are set to share in the work and the first up is the seaside innovators from Hermosa Design.


Hermosa Design’s husband and wife team Farnaz and Steve Reneker have taken beach contemporary to a new level with their pop-up installation. They mixed minimal Scandinavian design pieces with standout euro bikes and authentic art pieces. From now until October 31, store visitors can experience the pair’s design.


As you peek past the glass you’ll behold a life that you instantly want to be yours, where brick walls get that SoCal surf feel with lush photography displaying images of life by the Pacific, surfboards and ladders with cozy throws. Nearby is a library that’s one of the coolest you’ve ever seen. With books that are as much about the story as they are design essence that they bring to a space. Fun odds and end are to be found all around as well like swimsuit bags and locally made candles. You’ll even find a vintage-inspired bar cart, upside down hanging plants and impeccably designed furnishings. Simply put, Hermosa Design just designed your life. And it’s all available for purchase.


Beyond the beauty and smarts that come through the store’s current design, Partners Trust sought to inspire the community and introduce them to great pieces that may not have otherwise found. This fresh concept is all about evolution where new designers have an opportunity to more than design, but curate experiences. The group, which is known for representing some of the most exquisite homes in the area, has taking decor shopping in a new direction and it’s most certainly welcomed.

Openhouse is located 1728 Ocean Park Blvd in Santa Monica

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