Out on the Town: Interior Define I/D SF Opening


With the incredible success of Interior Define I/D in key design destinations such as Los Angeles, Chicago, New York and Austin, I/D opened its fifth Guideship and Studio in San Francisco this July.  San Francisco natives can now enjoy I/D’s personalized e-commerce model by visiting its 2,500 sq. ft. retail space and showroom. In staying true to offering experiential moments, the space also includes a 600 sq. ft. full room environment and real home experience.

In this digital world where we are seeing the rise of startups and digital grown home brands, I/D is the first to showcase these impeccable companies under one roof in their unique showroom setting.  You’ll find all the home furnishings you need from a selection of their best-selling sofas, chairs, beds and dining pieces.  Some notable brands you can find at the San Francisco location are Wright Bedding, Gantri, Snowe Home, Barn & Willow, 57st Design, Revival Rugs, Fireclay Tile, Sonos and Minted.

The opening night celebration included special guests Emily Holt, Lisa Buhler, Katie Hintz-Zambrano, Jeanne Chan and Anna-Alexia Basile.

Lonny editorial director Angela Tafoya, Made PR founder Defne Crowe and Lisa Buhler of Lisa Says Gah

Lonny senior designer Briana Gagnier, Zimbio managing editor Lani Conway, and Lonny senior associate editor Shelby Wax

Gantri Lighting’s Mrugesha Raul and Ian Yang and Clayton from Interior Define and Trisha Roy from Barn + Willow

Kamperett designer Anna Chiu, Mother Mag and In Good Company founder Katie Hintz-Zambrano, In Good Company’s Sarah Ewick, and photographer Maria Del Rio

Photographer Anna-Alexia Basile 

Alexandra Bigley and Jeanne Chan 

Founder Rob Royer with Lonny Gals


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