Keeping an Eye on Frieze: The Scope Talks All Things ArtAuthor:Abigail Stone
In honor of the first Frieze LA, Alicia Brunker, the brains behind the shoppable, editorial NYC-based marketplace The Scope, has headed west, assembling some of L.A.’s most influential experts for a conversation on art, architecture and design.
It’s an event that dovetails with the mission of The Scope, which not only brokers a carefully chosen groupoing of luxury furnishings and decor pieces from established and emerging designers, but, through a combination of well-written editorial content and impeccable product descriptions, written in the breezy, informative tone familiar to readers of shelter magazines, aims to educate consumers about their purchases.
“If you’re going to spend $20,000 on a light or $50,000 on a table online, you should have some sort of context about what you’re buying and why it costs that amount,” says Brunker in Architectural Digest, one of the magazines the journalist sometimes writes for. The Scope hopes to break the cycle of fast furniture and revolutionize the shopping experience, while also helping to introduce lesser known artisans and designers, for whom the site works as a kind of PR agency, to a world of people who appreciate their work.
The event takes place tonight at 6 pm at Spring Place Beverly Hills. Talking culturally will be Cayley Lambur and Lucia Bartholomew of Electric Bowery, Paul Davidge of Not So General, Pricilla Lovat Fraser of the MAK Center for Art and Architecture, and interior designer Oliver M. Furth
Reserve your place by emailing: rsvpBH@springplace.com
6 pm at The Library, Spring Place Beverly Hills, 9800 Wilshire Blvd., Beverly Hills, CA