Virgin Hotels San Francisco Debuts in SOMA


For those of us still mourning the loss of Virgin America Airlines (RIP!), Sir Richard Branson has something new to offer that might provide consolation. Opening this week in San Francisco’s South of Market District is Virgin Hotels San Francisco, Virgin Group’s second property that features an array of signature ammenities unique to the iconic British brand. 

Located at 250 Fourth Street, Virgn Hotels San Francisco features 192 “chambers” (the property’s two-room concept) and two penthouse suites, multiple dining and drinking outlets, numerous meeting spaces, and and rooftop bar, Everdene. 

The property’s eye-catching design is a collaborative effort between Gensler San Francisco who helmed Everdene, Hager Design International (HDI) who served as the Interior Designer of Record, and Matthew Rolston, Creative Director for the hotel’s public spaces and Commons Club. Rolston directed the vision, creating a hospitality destination for tech-forward business and leisure travelers by blending eclectic architectural and decorative elements from San Francisco’s Victorian era and the 1960s British rock ‘n’ roll scene that appropriated it. 

The hotel’s chambers and suites feature dressing rooms including a full vanity, makeup desk, and pro-lit mirror, an extra-large shower with a bench, and a closet for two. A sliding wooden door with peep hole separates these from the lounges, which features Virgin’s patented ergonomically designed lounge bed, a red SMEG® mini-fridge stocked with street-priced snacks, and much more. The chambers also showcase warm wood tones throughout and soft textures offset with black accents, with touches of signature ‘Virgin Red.’

The drinking and dining options at Virgin Hotels San Francisco include Commons Club, the property’s flagship restaurant, bar, and lounge. The contemporary space is situated at the hotel’s main entrance and is designed to feel like a “members only” experience that’s open to all. The Kitchen will feature modern California cuisine with international influence from Executive Chef Adrian Garcia, formerly of Benu and Quince. The space pays homage to Victorian-era architecture with 30-foot-tall velvet curtains and era-specific furniture and millwork. The Kitchen also features a curated entertainment and music program to encourage guests to sit back and relax. 

In early March, the hotel will also feature two additional dining options: rooftop bar, Everdene and the Funny Library Coffee Shop. Located on the 12th floor, Everdene will be an indoor/outdoor venue offering nearly 360-degree city views. Designed in partnership with Gensler San Francisco, the 4,000 square-foot rooftop will feature three distinct spaces – The Salon, home to a 25-foot wraparound bar and operable facade that transforms it into an outdoor experience, The Patio, an outdoor space featuring a large communal table, and The Secret Garden Lounge, an intimate VIP lounge only accessible via a signature Virgin-red garden gate.

The ground floor’s Funny Library Coffee Shop will have a separate 4th Street entrance and serve up Laughing Man coffee (co-founded by Hugh Jackman), as well as grab-and-go station with pastries and light bites curated in partnership with local bakeries Craftsman and Wolves and Firebrand. Funny Library Coffee Shop will also serve as a communal work space with natural lighting, warm wood tables, and a variety of sofa banquette seating. 

Virgin Hotels San Francisco is located at 250 4th St, San Francisco, CA 94103. Visit for more information or to book a reservation.