A Pacific Heights Icon is Reborn, $15M

Author:Philip Ferrato

Considered one of San Francisco’s finest residential buildings since its construction in 1924, 1940 Broadway just celebrated its centennial. A classic of 1920s exuberance with a very French, Beaux-Arts aesthetic and a distinctly contemporaneous Art Deco vibe—partly inspired by the great 1920s apartment buildings built in New York City)—the building houses only fourteen units. Set back in its garden, 1940 Broadway is an iconic presence on a street of distinguished residential buildings.

Enter the owner Shaari Ergas, a developer and art collector with deep experience in the restoration of architecturally distinctive structures and neighborhoods—notably in the Art Deco District of Miami. When she purchased the sixth floor of 1940 Broadway for her personal residence, Ergas envisioned a reinvention of the light-filled spaces, but with a specialist’s eye, she realized the building itself needed serious but sensitive upgrades and led a team to accomplish them. A story best told in this documentary video.

In creating her new home, every space came under scrutiny and review. Ergas opened up the living and dining rooms to create a 60-ft-long space for entertaining, and the entire home is filled with her deeply personal collection of contemporary art and furniture, an eclectic assembly that includes works by artists as disparate as Richard Serra, Yasuo Kusame and the French design team Garouste & Bonetti.

Visit the listing to explore many more images of this extraordinary dwelling, represented with an equally extraordinary marketing effort by veteran luxury specialist Gregg Lynn of Sotheby’s international Realty.