Victoria Smith of SF Girl by Bay Launches First Furniture Collection with The Inside


If you’re not one of the 215,000 people following Victoria Smith, aka SF Girl by Bay, on Instagram, your feed is lacking some serious style. Smith, a blogger, photographer, photo stylist, and author, a self-proclaimed “design junkie and extroverted introvert who happens to be hardwired to share,” has been creating unique content for the web since 2006, and was even one of the original “pin-fluencers” who contributed to the launch of Pinterest in 2010. And now, the multi-talented tastemaker can also add “furniture maven” to her impressive resume. 

The now LA-based SF Girl just officially announced her collaboration with The Inside, featuring 12 original patterns inspired by Smith’s travels France and her love of all things vintage.

“I’ve always dreamed of creating a unique home furnishings collection, so when Christiane Lemieux invited me to partner with her company, The Inside, I just jumped at the opportunity to collaborate,” Smith said in a statement. “I designed fabrics in prints and a color palette I thought would complement the bohemian modern vibe I love, with an idea that these pieces would blend well with an eclectic vibe and also pair well with pieces in my vintage collection from [her online vintage shop] Super Marché. I couldn’t be more thrilled with how they came to life and am so excited to share them with you.”

The inside x sf girl by bay collection includes headboards, pillows, room dividers, ottomans, benches, which Smith hopes shoppers will slowly integrate into their homes, in addition to “treasures you find from travel, flea markets, and vintage shops,” she writes on her website. “They’re meant to mix and match, or ‘mismatch’ because i love an unexpected pairing of prints and colors and an interesting contrast.” 

Peruse the pics below and shop the collection here


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