Out On The Town: Soho.Home.Studio Opens in L.A.Author:Lindsey Shook
Membership Collective Group Inc—owner and operator of the exclusive Soho House membership club—opened the doors to their second U.S. retail showroom this week, to showcase the Soho Home furniture collection. Located on Melrose Avenue, the Soho.Home.Studio offers interior design services, a dynamic selection of furniture and homeware that reflects their signature style and a unique ‘member market’ that showcases pieces created by Soho House members.
With another location that recently opened in London’s Notting Hill neighborhood, the brand devised the retail studio concept in response to the significant demand for their products and design business that allow customers to capture the essence of the Soho House aesthetic. “Our Soho.Home.Studios draw on what our members love; being able to bring the look of Soho House home,” says Andrew Carnie, president of MCG [Membership Collective Group Inc]. “We’ve been delighted to see the positive reaction the sites we opened in London and New York last year have received. These two new locations reflect our confidence in the strength of our aspirational home and interiors business.”
The 9,000-square-foot studio is located in the heart of West Hollywood’s Design District, just minutes away from their new Holloway House. Aside from the notable furniture collections, the studio is providing an opportune platform for Soho House members to sell their art, accessories and products. After shopping, guests can enjoy beverage and bites inside the cafe and lounge area.
See the full Soho Home collection here and stop by the new L.A. Studio that is located at 8540 Melrose Avenue.
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