WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: A view of the atmosphere as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)
Membership Collective Group Inc—owner and operator of the exclusive Soho House membership club—opened the doors to their second U.S. retail showroom this week, to showcase the Soho Home furniture collection. Located on Melrose Avenue, the Soho.Home.Studio offers interior design services, a dynamic selection of furniture and homeware that reflects their signature style and a unique ‘member market’ that showcases pieces created by Soho House members.
WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Anthony Barsoumian, Cliff Fong, and Bianca Chen attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: Guests attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) David Foster, Katharine McPhee Foster, and guest attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)
With another location that recently opened in London’s Notting Hill neighborhood, the brand devised the retail studio concept in response to the significant demand for their products and design business that allow customers to capture the essence of the Soho House aesthetic. “Our Soho.Home.Studios draw on what our members love; being able to bring the look of Soho House home,” says Andrew Carnie, president of MCG [Membership Collective Group Inc]. “We’ve been delighted to see the positive reaction the sites we opened in London and New York last year have received. These two new locations reflect our confidence in the strength of our aspirational home and interiors business.”
WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Martyn Lawrence Bullard and Katharine McPhee Foster attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: Leslie Mann (R) and guest attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Samantha Stone, Connie Britton, Lukas Gage, and Andrew Carnie, President of Soho House attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: Thuso Mbedu attends as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)
The 9,000-square-foot studio is located in the heart of West Hollywood’s Design District, just minutes away from their new Holloway House. Aside from the notable furniture collections, the studio is providing an opportune platform for Soho House members to sell their art, accessories and products. After shopping, guests can enjoy beverage and bites inside the cafe and lounge area.
WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Skye Everly, Mark Hoppus, and Samantha Stone attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Rebecca Rittenhouse and Molly McQueen attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)WEST HOLLYWOOD, CALIFORNIA – AUGUST 17: (L-R) Andy Schwartz, Meghan Kelly, Lindsay Ravage, Crystal Minkoff and Rob Minkoff attend as Soho House opens Soho.Home.Studio Melrose at Soho.Home.Studio Melrose on August 17, 2022 in West Hollywood, California. (Photo by Gonzalo Marroquin/Getty Images for Soho Home)
See the full Soho Home collection here and stop by the new L.A. Studio that is located at 8540 Melrose Avenue.
