Highlights from the 2024 San Francisco Decorator Showcase


This is familiar territory for the house at 2898 Broadway: In 1989, it served as the San Francisco Decorator Showcase and, starting this weekend, it does so once again. The interiors, however, are unrecognizable from the event held 35 years ago—thanks to the 28 design firms that spent the past several months reimagining the Dutch Colonial mansion, inside and out. From its perch in Pacific Heights, the views overlooking the Bay are spectacular (this is Billionaire’s Row after all). For art and design enthusiasts—or local looky-loos who want to check out a multimillion-dollar estate—there’s plenty more to behold across the four floors that are part of the 2024 Showcase.

An Entry to Remember by Nancy Evars of Evars Collective

The entry walls are painted in Little Green Paint, the panel wallpaper is Freebirds by She She, the ceiling wallpaper is Agate by Faye Bell-both available at Evars Collective. The Olin rug is from Casa Cita rugs and the Barnacle Cluster pendant is by Hwang Bishop. Photo by Lauren Andersen, SEN Creative.

Indeed, interior designer Nancy Evars appointed the foyer in memorable fashion—incorporating a number of women-led lines represented by her boutique showroom, Evars Collective. With a ceiling sheathed in Faye Bell’s Agate, She She’s Freebirds motif appearing on the wall panels and the upholstered mirror, and Little Greene Paint’s Adventurer (an aubergine hue) used on the doors and trim, the space successfully sets the tone for what awaits: lots more color and pattern.

Jewel Box Kitchen by K Interiors

The Jewel Box kitchen features Waterworks plumbing fixtures. The floor tiles are by Linda Fahey and the marble was found at Da Vinci Marble. Photo by Christopher Stark.
The appliances are GE Monogram, the vintage sconces are by Barovier + Toso. All accessories were sourced from The Future Perfect. Photo by Christopher Stark.

Consider this the fun kitchen—the one on the main level, where guests might gather to grab a cocktail or bite before settling into neighboring sitting and dining areas. Kristen Peña of K Interiors packed this sliver of a space with eye-catching details, such as a decorative ceiling by Caroline Lizarraga, cabinet pulls by Hoffman Hardware, Peña made stools covered in a Zak+Fox textile, floor tiles by Linda Fahey and Murano glass sconces from Coup D’Etat.

The Study by Jay Jeffers, with Willem Racké

The Study by Jay Jeffers features a standout ceiling covered in a fauxbois of various species of wood by the talented Willem Racke. The desk is by Ted Boerner, the guest chair is by Chris Wolston and the brutalist cabinet is by James Bearden. Photo by Christopher Stark.

It’s been 17 years since interior designer Jay Jeffers last designed a Showcase room, and it’s wonderful to see him back—especially with Willem Racké, the decorative painter responsible for the study’s faux-bois collage-esque ceiling treatment. With furnishings of varying age and provenance, among the standouts are a verdigris-and-wicker Chris Wolston side chair and a pair of vintage Guillerme et Chambron chairs upholstered in a textured Romo fabric.

A pair of vintage Guillerme & Chambron chairs and a custom ottoman are covered in fabrics by Romo.
Photo by Christopher Stark.

To the Dark and the Endless Skies by AubreyMaxwell Design

The Carlton Bed by De La Espada is from The Future Perfect, the nightstands were a design collaboration between AubreyMaxwell and Rafi Ajl of The Long Confidence. The wallpaper is Stagianato by ARTE and the art above the bed is “I Shall Be Released”, 2015 by Richard Mosse found at Atlman Siegel. Photo by John Merkl.

As suggested by its name—taken from the lyrics of Roberta Flack’s “The First Time Ever I Saw Your Face”—AubreyMaxwell’s bedroom is all about music and memories. The duo behind the firm, Marcus Keller and Robbie McMillan, designed the walnut stereo cabinet, which holds LPs that Keller inherited from his father. On the opposite side of the soulful space, photographer Richard Mosse’s pink-tinged I Shall Be Released contrasts the lovely, weathered floral wallcovering.

The custom stereo cabinet was designed by AubreyMaxwell in Claro Walnut holding a vintage Marantz receiver, retro VOX amp speaker fabric, brushed aluminum plate and Cippolino Verde Marble from Da Vinci Marble. It was built by Sebastian Parker Furniture Design. Photo by John Merkl.

The Observatory by Jon de la Cruz of DLC-ID

A corner of the Observatory features a custom sofa designed by DLC-ID covered in Rubelli’s “Monet” Ink & Algae” textiles. The rugs are also custom. The hanging kite is “With Wind (Individual Kite, Single Bird),” 2014 by Ai WeiWei. Photo by John Merkl.
A tea seating area features an end table by NJ Roseti, the green Slushing side table outside is from McKinnon & Harris.
Photo by John Merkl.

Jon de la Cruz of DLC-ID went bold in one of the home’s biggest rooms. Let’s start with the artwork that greets you: kites by Ai Weiwei (above a kid-sized table and chairs) and diptychs by Joe Rudko (made with found photos). Then there are the multiple sofas upholstered in Rubelli’s Monet, a printed chenille with vibrant bursts of greens and blues (and, in some instances, further punched up with tassel trim). Give yourself ample time to not only appreciate the design elements in here, but also to gaze out the panoramic folding glass wall.

The firescreen is by John Lyle from Hewn, the cocktail table is “Green and the Panther”, 2022 by Renaldo Sanguino found at The Future Perfect. Photo by John Merkl.

Elysian Gaze by Peruri Design Company

The primary suite features handpainted silk wallpaper from de Gournay, a custom bed made by Chopwood & Co, a chandelier by Elsa Foulon by Galerie Philia and a Safar Rug. Photo by Bess Friday.
The fireplace surround is from Da Vinci Marble, the mirrors are by Tomas Graeff. All the flooring is from Amber Flooring.
Photo by Bess Friday.

When it’s time for a break from the lively patterns and palettes, head to Sindhu Peruri’s primary suite, which channels Greek and Roman romanticism. Classical and contemporary harmonize—including a handpainted silk de Gournay wallcovering, a custom bed fabricated by Chop Wood Co, sculptural Tomas Graeff mirrors and a chandelier by ceramist Elsa Foulon. Curves abound, imbuing a softness that adds to the space’s soothing quality. The Serene Soak—anchored by a terra cotta-hued tub—is accessed through a rotunda featuring Caroline Lizarraga’s decorative painting.

In the primary bathroom the tile flooring by Artistic Tile and stone for the custom vanity are from Da Vinci Marble. The concrete tub is by Concretti. The plumbing fixtures are by Waterworks. Photo by Bess Friday.
The vanity stool is by Konekt found at Coup d’Etat, the sconces are by Aderyn Studio. Photo by Bess Friday.

If you’re in the market for an 11,155-square-foot Dutch Colonial mansion, located at 2898 Broadway, good news: It’s for sale. Or, if you’re short of the $32 million asking price, buy a ticket ($35-$45) to marvel at the 19th-century residence. The Showcase is open April 27 to May 27, 2024, with proceeds benefiting University High School’s financial aid program. Purchase tickets to tour the home in person HERE and stay tuned for additional room features in the coming weeks.

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