Shop the Look: Talk of the Town
Author:Lindsey ShookJen Samson Design proves even a simple beach shack can have maximum soul

When hired to renovate a humble beach shack in the Emerald Bay area of Laguna Beach, Jen Samson Design was ready to ride the wave. As one of the only four original cabanas built in the community, this one is now the talk of the town, for its California-cool style that has transformed it into an entertainment destination.

When Samson and her team began the overhaul, the structure was in bad shape, with peeling paint and rotting wood. “We had to keep the original footprint and silhouette, which made the challenge all the more fun,” says Samson. “The best part was being able to breathe fresh life into something so iconic.”


Inspired by the golden era of Southern California surf culture, the design direction was to channel the feeling of 1970s beach culture with bold colors and playful patterns. Wood-paneled walls and ceilings evoke a retro lounge feel, layered with mustard yellow, burnt orange and deep teal accents. The team installed rattan, caning and warm wood finishes, along with vintage finds and even a replica of a vivid red-and-yellow lightning bolt surfboard—an ode to the decade.

Photos by Chad Mellon, styled by Kara Perlis.

The then layered in vibrant, custom tile, in unexpected spots—from the base of a sofa to the outdoor dining area and showers. “We embraced color and checkered patterns, always blending modern details with vintage finds,” Samson notes. But by far one of the project’s most meaningful touches is a vintage Slim Aarons-style photograph of a family posing in front of these very cabanas in the 1970s that now hangs framed inside, and the homeowners plan to recreate the scene with their own extended family this summer—a poignant nod to the past that connects seamlessly with the present.

SHOP THE LOOK:

–Rachel Bar Stool by Bend Goods

-Nest 3-seater sofa by Cane Line

-La Playa Beach Umbrella by Santa Barbara Designs
